Tous (Catalan pronunciation: [ˈtɔws]) is a Spanish jewelry, accessories and fashion retailer that was founded by Salvador Tous Blavi and Teresa Ponsa Mas. It really is located in Catalonia, Spain.
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In 1920, Salvador Tous Blavi and his wife Teresa Ponsa Mas opened a tiny watch repair workshop that progressively grew in prominence in the charms industry. In 1965, Salvador Tous, the son of the founder, married Rosa Oriol – the pair pooled their talents, experience and imagination for the purpose of designing a new design of jewelry. At the moment, the brand has a lot more than 400 stores in 45 countries, and in cities such as for example NEW YORK, Paris, Moscow, Milan and Tokyo, amongst others.
Since 1920, TOUS has generated earrings as the company’s core-business, but also produces a wide range of accessories, such as for example bags, watches, perfumes, eyeglasses, textiles and small leather goods. By 2012, the business produces 30 gross annual collections.
The Teddy Bear
During among her trips, in 1985, Oriol drew inspiration from what would later become among the leading icons of the brand, the emblematic teddy bear. “During among my trips, I saw a tiny teddy bear in a shop window and it cut back all of the endearing memories of my childhood. And I thought: You will want to make just a little bear out of gold?” “Through the years, it has turned into a lucky charm for millions of men and women worldwide and for all of us, it marked the start of our international expansion. Despite the fact that we are consistently launching collections, the bear is always present in several shapes and forms. It is extremely, very special if you ask me”.