With 4K content now accessible on Blu-Ray, Netflix, YouTube, and other streaming services, there’s never been an improved time to make the leap. Although this new standard has been available for quite some time, it’s only been that the format has began to outpace 1080p content.

Although possible buyers are no more early adopters, investing in a tv can be a stressful process. There may be huge prices difference between TVs of the same size, and the technology in it continues to be struggling to be standardized.

To create matters worse, manufacturers are intentionally making their specifications confusing. The target is to create one standard look much better than another, when the difference is only superficial.

What do Super UHD TV, Ultra HD Premium, Triluminos, and ULED all have as a common factor? Well, they’re all specifically the same thing.

So, what you don’t need to search for when investing in a TV? We’re likely to demonstrate. In this review, we’ll be looking at Sony’s latest 4K TV – the X690E. First, we’ll go in-depth and discover what most of these fancy specifications mean in real life. After, we’ll assist you to decide if this TV will probably be worth your hard-earned money.

First Look
The Sony X690E comes in two different sizes: 60 inch, and 70 inch. With these measurements, they’re definitely in the upper echelon of accessible televisions. In some recoverable format, this TV may be the perfect representative of modern flat-panel technology. Direct LED lighting and HDR promise to create the most true-to life colors you’ve ever seen, as the 60 HZ refresh rate with Motion Flow XR swear that your video will be smoother than your old television. Similar features are located in competitively priced TVs, although you will see some dissimilarities between Sony’s platform and other brands.

There are two unique features relating to this TV. First, they’ve got ClearAudio+ technology, which is meant to supply superior sound. There is also a sophisticated upscaling system, which increases the caliber of 1080p content. Though this last feature appears like a tall order, the rest sounds reasonable. Given that we’ve set our expectations, we have to put it to the test.

Size
When HDTV first began to catch on, critics were heavily debating the virtues of 1080p over 720p. Studies discovered that, using cases, most consumers couldn’t even tell the difference. At the moment, a 42” television set was considered large. And with such small screen sizes, it had been hard for consumers to create out the average person pixels.

The truth is, it’s not the resolution which makes a tv set look good or bad. It’s the pixel density – meaning per inch. If you were to get a 42” 4K TV today, you’d need to sit right before it to create out the excess pixels. In place, you’d have wasted your cash.

If you need that wow factor, you’ve surely got to go big. That’s where the X690E excels. The 60 inch model is unquestionably large, however the 70 inch model may be the the one which impresses. When sitting next to your old 1080p TV, the excess clarity made available from 4K is abundantly clear. Sure, you can save somewhat of money with a tiny 4K TV. However in our eyes, you truly need something this large to seriously appreciate the platform.

Color
As an HDR TV, you understand that the colors are likely to look much better than an SDR TV. HDR TVs have already been around for some time, so many consumers assume that this feature isn’t all that exciting. But this isn’t the case.

To comprehend the problem, let’s have a glance at how HDR works. Televisions create color by combining red, green, and blue light. Each one of these colors is assigned to a particular sub pixel, and each sub pixel has a specific number of possible brightness’s. Naturally, you will find a limit to just how many colors a TV can produce. When HDR arrived, manufacturers used modern LED technology to make a greater number of colors.

But when 4K arrived, the industry had a particular standard set that classified that which was 4K and what wasn’t. This wasn’t the case with HDR. There have been several competing standards. This signifies that a whole lot of early HDR TVs may have worn the badge, nonetheless they don’t meet up with the requirements for what we have now consider “true” HDR.

Today, there are three standards available to buy. HDR10 may be the most common. Practically all Blu-Rays are encoded with HDR10, & most streaming services support it. Dolby has their own HDR standard, called Dolby Vision. From a technical standpoint, that is an improved standard. But there is quite little content obtainable in Dolby Vision, and few televisions support it. Samsung also offers their own standard, referred to as HDR10+. This is a whole lot nearer to the Dolby Vision standard, but exclusive to Samsung TVs, but still suffers from too little content.

Sony supports HDR10. This ensures that colors look much richer and more vibrant than older HDR TVs, although it’s not technically the very best on the market. If a goal is to take pleasure from HDR content, then this is actually the best choice available.

Brightness & Contrast
There are three dominant LED standards that you can buy. OLED is unquestionably the most hyped, and produces those rich, saturated colors. LED may be the older, and more prevalent standard. Rather than red, green, and blue LEDs, LED TVs already have three white LEDs that proceed through a color filter. This produces inaccurate colors, and is a bit more beaten up. OLED tech is more vibrant and eye-catching, but less accurate.

What Sony uses is Direct LED. That is a compromise between your two standards. There are no filters, and each pixel features separate red, green, and blue sub pixels. However, these pixels could be better controlled, creating the most accurate image possible. Not merely does this give a superior HDR experience, however the contrast is above average aswell.

There exists a huge noticeable difference between your brightest white and the darkest black. There is absolutely no spillover, so one bright pixel won’t illuminate the pixel next to it. The outcome is a screen that’s incredibly bright, yet incredibly accurate. Because of this application, it is the best possible choice.

Features
Here are a few key selling features that separate Sony’s X690 from competing models. The foremost is the increased sound. With TVs getting slimmer each year, there isn’t a whole lot of space to store top quality speakers. The outcome is that a lot of TVs have built-in speakers that aren’t even worth using. Tinny, distorted sound, lackluster bass, and muddled dialog are common issues.

The problem is these tiny little drivers can’t produce the entire selection of sound they’re given. What clear sound does is block out frequencies that cause distortion. No, this won’t manage to match your full-size 5.1 system, nonetheless it does drastically increase the audio tracks quality. Music is clear and precise, and voice is simple to hear, even in a loud room. They are among the best built-in speakers we’ve heard on a television set – a thing that will be appreciated by anyone with out a dedicated stereo.

If you’re buying fast and simple way to gain access to 4K content, Sony’s one-touch usage of YouTube and Netflix comes into play handy. This is a good TV, which means you still access each of the other software available. But putting both most common types directly on the remote was a good idea.

Disadvantages
In nearly every regard, the X90E outpaces mid and low level televisions. But it’s not without it’s faults. There are two features that people were disappointed with. The foremost is Motionflow XR. This TV only runs at 60 Hz. This is a little smoother than your old plasma, but that is pretty much a business standard now. What you would like may be the MotionFlow XR 120HZ. That feature is merely on the bigger end models, but is a drastic improvement. Inside our opinion, labelling both these standards “motionflow” is confusing, and serves and then make it look better than it really is.

Our next gripe has been the upscaling system. Sony claims that their X-Reality PRO “brings pictures alive by upscaling every pixel to near 4K quality-delivering clearer, smoother and more natural scenes.” The truth is, this is simply not the case. There is some artificial sharpening and minor visual tweaks, but 1080p still appears like 1080p. If you actually want to marvel as of this TV, you have to watch 4K content.

Final Verdict
Sony promised a TV that outperformed your competition, plus they delivered. While competing TVs are slapping in last-gen tech and calling it HDR, Sony used leading edge technology that provides users the very best experience possible. Colors look much better than most HDR sets we’ve tested, and the 60HZ refresh rate is a lot more than sufficient for some content.

Like most options available, the Sony X690E wasn’t free of marketing gimmicks. But that’s the way the industry works. You may stumbled upon a TV that costs a fraction of the purchase price, and seems to have the same features as that one. But once compare them, you’ll find that TV outpaces it in nearly every regard.

If you’re ready to spend a little extra cash on a TV which will last, here is the one we recommend. You’re getting a thing that gives you the very best experience possible with this content available, and that’s all we are able to ask for.