Best Skechers Black Friday Sale, Deals, & Ad Scan 2022

Skechers USA, Inc. is a UNITED STATES lifestyle and performance footwear company. Headquartered in Manhattan Beach, California, the brand was founded in 1992 and is currently the third major athletic footwear brand in america.[3][4]

Get Upto 50% Off in Amazon Black Friday Sale

as of January 6, 2022 8:34 pm
as of January 6, 2022 8:34 pm
as of January 6, 2022 8:34 pm
as of January 6, 2022 8:34 pm
as of January 6, 2022 8:34 pm
Last updated on January 6, 2022 8:34 pm

Skechers was founded in 1992 by Robert Greenberg, who had previously founded L.A. Gear in 1978 (he stepped down as CEO of this company the same year he founded Skechers).[5][6][7] Greenberg sought to give attention to the everyday footwear market. Skechers’ early products were utility-style boots and skate shoes.[7] The business has since diversified to add athletic and everyday styles for men, women, and children,[8] and also performance shoes.[3]

Products and advertising
The business offers two footwear categories: a lifestyle division which includes Skechers FOAM, the charity line BOBS and Relaxed Fit comfort shoes, and a performance division which includes Skechers GOrun and Skechers GOwalk footwear. Through licensing agreements, the business offers branded bags, watches, eyewear and extra merchandise.[3]

Skechers uses celebrity-driven advertising,[9] and has promoted its products with celebrities including recording artists Demi Lovato[10] and Camila Cabello,[11] baseball players Clayton Kershaw,[12] David Ortiz,[13] and football players Tony Romo and Howie Long.[14][15] The Skechers Performance Division has featured elite runner Meb Keflezighi,[16] and pro golfers Matt Kuchar, Brooke Henderson, and Wesley Bryan.[3][17] In 2014, Skechers signed an endorsement handle musician Ringo Starr.[18][19]

On March 1, 2019, Skechers launched a print and digital comparative marketing campaign titled “Just Blew It” to highlight the Zion Williamson failed shoe incident with rival Nike.[20]