The UJ7700 is very the entry model in to the top quality of the LED-LCD TVs made available from LG. You get almost all of the best features like the new Web OS3.5 system, 4K, a broad color gamut, and the magic remote.

One downgrade is less music system power at 20W instead of 40W on both top end models models.

Strengths
For an LCD, good side angle viewing quality
Good gaming input lag performance
Upscaling of SD signals
LG WebOS3.5 one of the better Smart TVs on market
Magic Remote is exceptional
Price/Value
Weaknesses
Picture quality is merely average with mediocre gray scaling/black levels not great
Local Dimming not so effective
Slightly disappointing HDR performance
DISPLAY QUALITY Rating: 86/100
Tru 4K Upscaler – Mastering Engine
There is absolutely no more important element of a 4K UHD TV compared to the video engine – specially the capability to upscale/upconvert resolution to the native resolution of the panel. LG’s UJ7700 does an extremely nice job in this regard, and with much improvement over last year’s models. Processing artifacts are cleaned up nicely. Having less 4K content will continue well in to the future, so stellar upconverting all types of HD resolutions 720p, 1080p, 480p is vital. The bigger up the HD chain you go, the better the clarity and detail showing off the native 4K resolution. This Video engine and upscaler quality can be among the differentiating factors upgrading the purchase price scale between models within LG. The UJ7700 runs on the 4 step process to examine and enhance broadcasts, recorded video, and home gaming consoles.

Side Viewing Angles (IPS Panel)
LG’s UJ7700 uses an IPS (in-plane-switching) panel, albeit a fresh one for 2017/2018. The IPS panel permits much better display quality from side angles without degrading color saturation and contrast much. That is among the standout top features of this TVs display quality. You may still find weaknesses in both with side angle viewing as contrast degrades, but usually the IPS panel is 20%-30% better from angles than non-IPS panel LED TVs. Reflections are also subdued by the IPS panel and front substrate.

This shot shows the fantastic amounts of detail observed in both bright and dark regions of the screen

Color Prime / Color Rendition
Colors do to render more depth and slightly better saturation in these new 4K HDR models. The UJ7700 comes with an expanded color gamut meeting HDR standards. LG contends that is because of the new Color Prime technology-which uses phosphor (colored) based LED lighting. From the box colors are over saturated but after calibrating the picture settings or using the cinema (user) setting with contrast at around 80% you get natural, crisp colors. Black levels are hurt by the IPS panel. In a dark room environment, you will observe they are not pitch black. That is a drawback of the IPS panel – a trade-off for the better side angle viewing.

What is HDR?
The big focus TV feature for 2017/2018 is HDR (High Dynamic Range). HDR extends the number that a pixel within an TELEVISION can show. This pertains to the brightness and luminosity of images. Contrast is increased by increased brightness instead of deeper blacks. Instead of just improve the brightness of the picture overall though, the true reason for HDR is to improve contrast in a variety of image regions of the picture. It increases the presentation in the brighter elements of the picture which creates more contrast with surrounding darker elements of the picture. Since picture contrast is probably the primary features in bettering perceived depth, HDR is known as a major display quality improvement though it might not raise the overall contrast of the panel a whole lot. Bright colors receive increased purity. An excellent HDR image will show better shadow detail, and the scenes that you’ll notice the the majority are people that have light illuminating images, for instance a room which has sunlight to arrive through a window and illuminating elements of the area. HDR content is and you will be in short supply for some time.

The studios, distributors (Netflix, Amazon) and TV manufacturer must all be on a single page so that you can see HDR content. Some Amazon Original series are offered. Vudu currently offers 30+ Dolby Vision titles. Dolby Vision is HDR plus wide color gamut.

Front and Center Viewing
The same IPS panel that triggers the UJ7700 to excel from side angles performs in mediocrity in black level depth and contrast. IPS panels are specially proficient at side angle viewing capability, but eliminate from black levels. If you are a nighttime, center view, movie watcher this might not exactly be the very best TV for you.

Contrast and Local Dimming
The neighborhood dimming feature could be fired up or off and influences contrast much. It’s adjustable in High, Medium or Low setting and you may spot the picture darkening progressively from low to high with all the feature. It generally does not really enhance display quality much and we recommend the reduced or medium setting if you’re going to utilize the feature at all.

TruMotion/Fast Motion/Judder Settings and Performance
The TruMotion feature setting is employed for judder reduction. Our recommendation is to carefully turn the TruMotion settings feature off with all but sports programming. It adds that kitschy fake turn to the picture by detatching an excessive amount of the intended background blur. Among our readers called it the “Telenovela” effect to provide you with some perspective. It’s especially distracting during BluRay movies. It could sharpen older DVDs and present you a fresh perspective on them.

The UJ7700 does a good job of eliminating judder generally in most content despite having the Trumotion setting switched off. Streaming movies and older DVDs may show some, especially in scenes that pan slowly laterally.

The UJ7700 does not have any problem with fast motion video scenes due partly to it’s 120Hz panel.

Quick Picture Settings
LG’s LED-LCD TVs are incredibly simple to create a great warm display quality. The settings below get you very near D65 without needing to worry in regards to a 10-point white balance adjustment. Obviously, for anyone who is in a brightly lit room, try the Expert Bright Room Setting instead or perhaps crank up the backlight setting.

NORMAL

Picture Mode – Expert Dark Room
Backlight – 40
Contrast – 80
Brightness – 50
H Sharpness – 0
V Sharpness – 0
Color – 50
LED Local Dimming – Medium, Low, or Off (See everything you like best)
TruMotion – Off

EXPERT SETTINGS

Dynamic Contrast – Off
Super Resolution – Off
Color Gamut – Normal
Edge Enhancer – Off
Color Filter – Off
Gamma 2.2 – 2.2
White Balance Color Temp – Warm 2

Features Rating: 90/100
WebOS 3.5 Smart TV Features
The principal improvements over last years excellent WebOS 3.0 are cybersecurity assurance program certification, an improved or at least different zoom function that allows an individual to zoom in on various regions of the picture. You will literally learn compared to the game day announcers in the review box – for good or for bad. Also, what we found interesting was the capability to hook up our cellular devices to it and view content on it, especially pictures or videos. There are new “hot” buttons allowing you to connect right to Netflix and Amazon with a press of a button. Boot up times are fast, which is either the very best or among the finest Smart TV systems out there now regarding speed, and interface. The interface layout is easy and intuitive and makes sorting your selected programs super easy with the idea and click procedure of the brand new LG Magic Remote (we love the Magic Remote). The power of an individual to order and place the many Apps that matter most is a significant strength over competing systems. Overall, WebOS offers a smooth, and incredibly enjoyable experience. The main one knock is that Samsung’s Tizen, Android and Roku do offer more Apps selection, although LG could have almost each of the major Apps that are believed important.

Smart TV options are Netflix, Amazon, YouTube, HSN, Showtime, Drama Fever, iHeart Radio, and newly DirecTV to mention a few.

The one I love for you personally cable-cutters out there is Sling TV, which for a monthly cost ($20) gets the all important ESPN and ESPN 2 looked after. It also offers you the addictive and entertaining Food Network.

IheartRadio can be an digital sound service that allows streaming of live r / c.

WebOS 3.5 helps it be very simple to choose your software without leaving everything you are currently watching.

The idea and click navigation on the brand new LG Magic Remote works as fast and seamless as ever. It is the best remote on the market.

Simple may be the name of the overall game here. Rather than a home screen with a great deal of buttons, you get yourself a nice colored strip over the bottom of the screen populated with your chosen programs and the LG store. Everything you are viewing stays on the screen. Click on the left arrow on the screen to see your open software and the proper arrow to show all of the iphone app downloaded to your TV. We are impressed with the speed of switching between apps. It really is instantaneous. 2 yrs ago a major complaint of ours was the indegent streaming ability of LG’s Smart TV platform. That isn’t the case this season thanks to the entire overhaul of the complete platform. This implies the buffering times of streaming content are greatly reduced. Overall, the proceed to a WebOS based system was an excellent move on LG’s part.

Gaming Input Lag
The UJ7700 can make an excellent gaming TV at around 30ms while tested in Game mode. Without practically the fastest, gamers should notice little input lag out of this TV.

Gaming Input Lag
Sound quality is merely average on the UJ7700 from the 20W audio system (2X 10W speakers). 35% volume level is enough to fill a sizable room. Clear voice 2 was well known sound alternative.

Design and Appearance
The UJ7700 has excellent clean lines and a tiny half inch bezel frame. The TVs depth is significantly less than 2.4” and even though the TV isn’t curved the attractive and well-made metallic silver convex stand is curved, which lends a good artistic modern touch. It’s an excellent looking TV.

Value Rating: 92/100
55UJ7700 – $1300 – 89/100

60UJ7700 – $1500 – 90/100

65UJ7700 – $1700 – 92/100

The UJ7700 is an extremely good deal because you get almost all of the best top features of the bigger end models. It’s hard to beat from a value perspective and compares with similar 3rd tier LED 4K HDR models from Samsung and Sony. It includes tremendous value and you will be a hot seller at these prices. The UJ7700 has all of the bells and whistles had a need to future proof for HDR, Dolby Vision, and 4K UHD content. The WebOS 3.5 system works great and the Magic Remote is always fun and easy. All of this is enveloped in a sleek modern very attractive package. Medium quality black levels and contrast are drawbacks.