After stacking 26 televisions against the other person in a dizzying group of side-by-side comparisons during the period of three months, we’ve determined that the LG C7 OLED TV is the foremost TV you can purchase in 2017, and even also among the finest tech products you get in 2017. In this LG C7 OLED review, we’ll make clear why the C7 earns our affection over the less costly LG B7 OLED along with other competitive models such as for example Sony’s A1E OLED and Samsung’s Q9F QLED TV. We’ve also got some illuminating comments on what LG did to create its 2017 OLED TVs substantially much better than its 2016 models.

Out of your box
We’ve unboxed about 10 LG OLED TVs at this stage, but the experience is merely as exciting today since it was a couple of years ago. It’s hard never to gasp when removing the protective foam from the most notable of the tv screen, as a profile thinner than an iPhone is revealed. Even though you know it will be thin, something about seeing it and touching it certainly hammers home the wonders of engineering that made the LG C7 OLED TV possible.

The brushed metallic stand LG suitable for the C7 is easy, classy, & most importantly, it’s narrow enough that it can fit on any TV stand 24 inches or wider, rendering it an option for all those with smaller entertainment centers.

What’s more, it stand is one piece, making installation a breeze. Just attach it to the trunk of the television set and secure with four Philips-head screws.

When you view it, it’ll ruin you for just about any other TV.

Easy setup continues because of LG’s exceptionally user-friendly WebOS interface. Plug it right into a wall outlet, hit the energy button on the included Magic Motion remote, and WebOS will need you through a short, animated setup wizard wherein you’ll first hook up to your Wi-Fi router (provided it isn’t wired via Ethernet cable). Once linked to the internet, it will offer you to scan for over-the-air (OTA) TV signals if an antenna is connected. In case you are instead linked to a cable box or satellite receiver, WebOs will gather information on your own location and service agency to integrate the handy remote control and programming guide for easier usage of live TV.

It’s an excellent idea at this stage to re-label inputs to fit your linked devices – cable box, Blu-ray player, game console, etc. – so you’re not guessing what’s linked to HDMI 1,2,3, and 4.

Once inputs are relabeled, you might like to organize the ribbon of tiles that appear in the bottom of your screen in order that they sit in the region of most regularly accessed. We like grouping our streaming software like Netflix, Hulu, Amazon Video, and Plex fits, with this Xbox One S, TV tuner, and Ultra HD Blu-ray player soon after, for example.

Finally, we advise adjusting the LG C7 OLED’s picture preset to either ISF Expert Bright Room or ISF Expert Dark Room mode – actually, you might find yourself switching backwards and forwards between these according to enough time of day you are watching. Either of the presets will offer you the very best out-of-box contrast and color, and as a bonus, the motion smoothing that introduces so-called “soap opera effect” is switched off by default in these modes. However, remember that when it enters HDR mode, you’ll have to go in to the picture settings and switch off TruMotion. If you discover that the TV appears to judder or flicker a lttle bit an excessive amount of during slow panning shots, you can change the setting on, reduce Dejudder to zero, and experiment with the de-blur setting to greatly help smooth things out. Even cranking up the de-blur setting will introduce any noticeable “soap opera effect,” and, according to my colleague David Katzmaier at CNET, a de-blur setting of 10 led to his LG C7 OLED sample obtaining a maximum motion resolution of 600 lines.

If you’d prefer to see us unboxing establishing this TV for yourself, go through the video below.

Another very important note: We recommend turning off the Energy Savings mode. In the event that you don’t, you’ll spot the picture won’t get very bright. LG has this fired up by default now because of heat the industry has received about Energy Star ratings and how they fall into line with TV performance with out-of-box settings.

Picture performance
LG’s C7 OLED produces the very best display quality we’ve ever observed in a consumer-grade display – equally as good as the beautiful “Wallpaper” W7 OLED. It provides perfect black levels, outstanding contrast – specifically for HDR content – excellent out-of-box color, zero motion blur, and incredible depth and texture. The LG C7 is drop-dead stunning and when you view it, it’ll ruin you for just about any other TV.

Rich Shibley/Digital Trends
Rich Shibley/Digital Trends

For 2017, LG improved peak brightness by about 20 percent, improved the cheapest area of the black range, adding more subtle gradients for better shadow detail, changed the anti-reflective screen coating in order that the display looks deep black when switched off (rather than casting a purple hue as LG’s OLEDs have in prior years), and reduced input lag right down to about 21ms. By themselves, these aren’t groundbreaking improvements, but together, they make a big change – enough that people would pass up much on a 2016 OLED for the 2017 version.

You just can’t get an improved picture anywhere else.

You can however get display quality that is merely as effective as the LG C7 OLED. Most of LG’s OLED TVs utilize the same panel and processing chips, therefore the picture quality is actually the same over the board. We’re able to not see any distinguishable distinctions between your LG C7 OLED and the LG E7 OLED in a side-by-side comparison. Furthermore, in a battle between your LG E7 OLED and Sony A1E OLED, the display quality dissimilarities were negligible, and where dissimilarities did exist, we’d never say one was much better than the other, just different.

So why may be the LG C7 OLED our pick for best TV of 2017? It boils down to create and price. The C7 is merely a far more attractive TV compared to the marginally less costly LG B7 OLED, in fact it is considerably less expensive compared to the E7 OLED and Sony A1E OLED – by about $800 for every single size variant given that the 55-inch C7 is running about $1700. We just can’t call the “picture on glass” design and soundbar on the E7 OLED substantial enough upgrades to justify such a huge bump in price.

Audio performance
The LG C7 OLED TV doesn’t sound half bad! If that doesn’t appear to be a ringing endorsement, consider that a lot of ultra-thin TVs sound downright deplorable. The C7 has enough oomph to stand alone – it even fakes Dolby Atmos to a specific degree – but this TV deserves at least good soundbar, or even better, a full-on home entertainment surround sound system.

Ease of use
Apart from Samsung TV armed with Tizen OS, you won’t find an much easier to use TV than those featuring LG’s WebOS. What puts LG slightly before its competition may be the inclusion of the Magic Motion remote, gives users the choice of pointing and clicking their way through menus like they could with a NINTENDO WII GAMING CONSOLE controller, or clicking and scrolling. We think the Magic Motion remote is best solution to lengthy and time-consuming username, password, and other styles of text entry.