Hurley can be an American multinational corporation that’s engaged in the look, development, manufacturing, worldwide marketing and selling of surfing and swimming apparel and accessories. The business’s headquarters is in Costa Mesa, California. From 2002 to 2019, Hurley was a subsidiary of Nike, Inc. In 2019 Hurley was sold to branding and licensing company Bluestar Alliance LLC.
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Products created by Hurley include swimsuits, wetsuits, t-shirts, shorts, jackets, hoodies, pants, flip-flops, bags, and backpacks, amongst others.
Hurley was founded in 1979 by 23-year-old Bob Hurley (along with partner Bob Rowland and Business Manager Joe Knoernschild) as “Hurley Surfboards//International Pro Designs” (I.P.D.). Hurley worked for five years as a surf board shaper for various companies; including Lightning Bolt; Wind-an-Sea and Wave Tools. While becoming referred to as among the premiere shapers in Southern California, Hurley qualified the U.S. rights to the up-and-coming Australian surf brand Billabong, and formed Billabong USA in 1983. Founding partners in Billabong USA besides Hurley were Bob Rowland (General Partners), and as limited partners Chip Rowland, Mike Ochsner, Joe Knoernschild, Tom Fletcher and Bill Hurley. By the mid-1980s, Billabong USA was doing effectively. Bob and his team were focused on thinking and doing things differently. The team took full responsibility for design, sourcing, marketing and financing.