Harry & David Holdings, Inc. (Harry & David) can be an American-based premium food and surprise producer and retailer. The business sells its products through direct mail, online and in shops nationwide, and operates the brands Harry & David, Wolferman’s, Stock Yard’s and Cushman’s. Harry & David was founded in 1910 by Samuel Rosenberg as Bear Creek Orchards in Medford, Oregon, as reduced fruit company. By 2014, it really is owned by 1-800-Flowers.
Bear Creek Orchards
The company first commenced businesses in 1910, when Samuel Rosenberg purchased Comice pear orchards in Southern Oregon after encountering the orchard’s pears at the prior year’s Alaska-Yukon-Pacific Exposition. Situated in Medford, Oregon, the pear orchards themselves dated to 1885, and were named Bear Creek Orchards after Bear Creek, which ran through the house.
In 1914, Rosenberg’s sons Harry and David Rosenberg overran the management of the house, after their father’s death and the completion of their agricultural degrees at Cornell University. The brothers named the pears “Royal Riviera,” and centered on selling them to customers in Europe. As their business continued to grow in the 1920s, the brothers built a packing house and a pre-cooling plant to get ready the pears to be shipped long distances. When the fantastic Depression reduced the European demand for his or her pears, the brothers commenced instead to advertise to customers in america, first to businessmen in Seattle, and by 1934 in SAN FRANCISCO BAY AREA and NEW YORK.
The company officially started out to market via mail order in 1934. The brothers advertised in magazines and newspapers, with their first ad appearing in Fortune in 1936. Other advertisings appeared in National Geographic, THE BRAND NEW York Times and Time. In 1937, the business introduced its “Box of the Month” plan. This is later renamed the “Rare Fruit Club” and finally the “Fruit of the Month” club. In the late 1930s, Harry and David adopted their stepfather’s last name, Holmes, because of concerns about rising anti-semitism as World War II approached.