Forever 21, stylized as FOREVER 21, can be an American fast fashion retailer headquartered in LA, California. Forever 21 commenced as the store called Fashion 21 with 900 square feet (84 m2) in Highland Park, LA, in 1984, and is continuing to grow in to the clothing lines Forever 21, XXI Forever, Love 21 and Heritage with over 700 stores in the Americas, Asia, the center East and the united kingdom.
Forever 21 is well known for its trendy and fashionable offerings with suprisingly low pricing, while it can be an epitome of the rapidly-growing fast fashion industry. The business sells accessories, cosmetics, home goods and clothing for women, men and children. The business has been involved with various controversies, which range from labor practice issues to copyright infringement accusations to religion.
Originally referred to as Fashion 21, the store was founded in LA on April 16, 1984 by couple, Do Won Chang and Jin Sook Chang from South Korea. The store is situated at 5637 N. Figueroa Street in the Highland Park district of LA and is still functioning, bearing the chain’s original name. Designs similar to those observed in South Korea were sold to and directed at the LA Korean American community. In its first year functioning, sales totaled $700,000 and by 2013, there have been a lot more than 480 stores and earnings of $3.7 billion. Originally, Forever 21 only sold clothes for women but later expanded to market menswear. Most Forever 21 stores now sell clothes for women and men, including plus size clothing for women. On its website, in addition, it sells girls’ clothing and home/lifestyle products.
Forever 21’s sales peaked in 2015, with $4.4 billion in global sales that year, and in 2017, Forever 21 made a earnings of $3.4 billion.