Etnies (stylized as etnies) is a footwear brand located in Lake Forest, California, USA, and is owned by Sole Technology, Inc. By 2013, the business sponsors professional skateboarders and BMX riders, and releases signature shoe models.
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The company premiered in 1986 and following end of his professional skateboarding career, current owner, Pierre André Sénizergues, commenced design just work at etnies shortly after the business’s formation. Etnies was an emerging European brand at that time that Sénizergues joined the business and he was in charge of designing the “Senix”, “Lo-Cut”, “Low-Top Rap”, “Intercity” and “Scam” shoe models. Sénizergues subsequently introduced the brand to the united states and proceeded to build Sole Technology, with the help of the Emerica, éS (on hiatus between 2012 and 2014, but back production), and ThirtyTwo (snowboarding brand created in 1995) brands.
In 2003, etnies, along with the location of Lake Forest, California, opened etnies Skatepark of Lake Forest, the most significant public skatepark in the state, at over 40,000 square feet (3,700 m2). The park has been used for a Sole Technology-sponsored skateboard competition, entitled “Goofy vs. Regular (GvR)”-goofy-footed skateboarders competed against regular-footed skateboarders-that happened in 2007 and 2008.