Great Frontier Innovations’), is a Chinese technology company headquartered in Shenzhen, Guangdong with manufacturing facilities across the world. DJI is a world-leading manufacturer of commercial unmanned aerial vehicles (often called “drones”) for aerial photography and videography. In addition, it designs and manufactures camera gimbals, action cameras, camera stabilizers, flight platforms and propulsion systems and flight control systems.
DJI may be the dominant market leader in the civilian drone industry, accounting for about 70% of the world’s consumer drone market by March 2020, without other company accounting for a lot more than 5%. Its camera drone technology is trusted in the music, television set and film industries. The business’s products are also employed by militaries and police forces, together with terrorist groups, with the business taking steps to limit usage of the latter. US government institutions have issued statements discouraging their internal usage of DJI products, but by 2020, various agencies at the neighborhood and federal level continue steadily to use DJI products. In 2020, many countries all over the world used DJI drones to support the spread of Corona Virus.In October 2020, america Department of Justice prohibited the application of federal money to acquire DJI products.
A DJI store in Shenzhen, Guangdong
The business was founded in 2006 by Frank Wang (Wang Tao, 汪滔). Born in Hangzhou, Zhejiang, he signed up for the Hong Kong University of Science and Technology (HKUST) for college or university in 2003. He was portion of the HKUST team taking part in ABU Robocon and won third prize.
Wang built the first prototypes of DJI’s projects in his dorm room, selling the flight control elements to universities and Chinese electric companies. He used the proceeds to go to the professional hub of Shenzhen and hired a tiny number of staff in 2006. The business struggled initially, with a high amount of churn among employees that is related to Wang’s abrasive personality and perfectionist expectations of his employees. The business sold a modest amount of pieces during this time period, relying aswell on financial support from Wang’s family friend, Lu Di, who provided US$90,000 and managed the business’s finances. In ’09 2009, DJI’s elements allowed a team to successfully pilot a drone around the peak of Mt. Everest.