DC Shoes can be an American company that specializes in footwear to use it sports, including skateboarding and snowboarding. The business also manufactures apparel, bags, accessories, hats, shirts, and posters.
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The business was founded in June 1994 by Damon Way and Ken Block. It had been actually located in Carlsbad, California, but is currently located in Huntington Beach, California, USA. DC formerly stood for “Droors Clothing”, but because the sale of Droors Clothing (which is currently defunct), DC no more has ties to Droors and is merely DC Shoes, Inc.
On March 8, 2004, DC Shoes was acquired by Quiksilver within an $87 million transaction. This year 2010, DC Shoes moved from Vista, California, to Quiksilver’s headquarters in Huntington Beach. A video entitled Skateboarding Is Forever premiered online this year 2010 and featured parts from the amateur DC skateboard team at that time: Marquise Henry, Matt Miller, Wes Kremer, Evan Smith, and Greg Myers. Aside from Myers and Henry, all the skateboarders from the video remained sponsored by the business back in 2013, and also have since attained professional status.
In 2011, the brand underwent a rejuvenation process that included the look of a fresh flag logo. Within this technique, new skateboard team announcements were progressively made and a number of advertisements, beneath the direction of new team member Steve Berra, were released online. The other new team announcements were Mikey Taylor, Mike Mo Capaldi, Nyjah Huston, Chris Cole, and Davis Torgerson. Felipe Gustavo was introduced at a later stage.
An additional progression of the brand relaunch was the “Rediscover” campaign that commenced in December 2011, following a addition of Capaldi and Huston to the skateboard team. The campaign is entitled “Rediscover DC” and the launch signified the very first time that the complete DC team have been brought together in practically a decade.